Given below are two statements: One is labelled as Assertion (A) and the other is labelled as Reason (R): Assertion (A): Those who receives the message and get themselves influenced by them in the process, are designated as audience. Reasons (R): An individuals or many, who listens, watch or read the messages are called audience. In the light of the above statements, choose the most appropriate answer from the options given below: Correct Answer Both (A) and (R) are correct and (R) is the correct explanation of (A) The audience is the person or people you want to communicate with. Key Points Assertion (A): Those who receive the message and get themselves influenced by them in the process, are designated as the audience. The audience is the person or people you want to communicate with. By knowing more about them (their wants, needs, values, etc.), the sender is able to better craft the message so that they will receive it the way the sender intended. When people become audience members in a speech situation, they bring with them expectations about the occasion, topic, and speaker. Violating audience expectations can have a negative impact on the effectiveness of the speech. Depending on the priority audience, examples of influencing audiences could include family members, peers, community leaders, local associations and groups, services providers, or local authorities. Hence, the assertion is correct. Reasons (R): An individuals or many, who listens, watch or read the messages are called audience. An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium. A⇒Analyze Who is/are the recipients of your message? U⇒Understand What is their knowledge about your intended message? D⇒Demographics What is their age, gender, education level, position? I⇒Interest What is their level of interest/investment in your message (What’s in it for them?) E⇒Environment What setting/reality is your audience immersed in, and what is your relationship to it? What is their likely attitude to your message? Have you taken cultural differences into consideration? N⇒Need What information does your audience need? C⇒Customize How do you adjust your message to your audience? E⇒Expectations What are your audience’s expectations? Hence both (A) and (R) are correct and (R) is NOT the correct explanation of (A)