Given below are two statements : One is labelled as Assertion A and the other is labelled as Reason R. Assertion (A): More effective communication occurs when source and receiver are homophilous. Reasons (R): Source and receiver use same language and words to stimulate similar meaning. In the light of the above statements, choose the most appropriate answer from the options given below : Correct Answer Both (A) and (R) are correct and (R) is the correct explanation of (A). Effective communication is the process of exchanging ideas, thoughts, and opinions in such a way that the message with clarity and purpose is comprehended by the receiver. Key PointsAssertion (A): More effective communication occurs when the source and receiver are homophilous. Effective communication is the sender's presentation of his or her points of view in the most understandable manner for the receiver. Communication is more effective when source and receiver are homophilous. Homophilous means an inclination to develop deep social bonds with others who share one's distinguishing features such as age, gender, ethnicity, socioeconomic status, personal beliefs, etc. The transfer of ideas occurs most commonly between individuals who are similar, or homophilous. Thus, Assertion (A) is correct. Reasons (R): Source and receiver use the same language and words to stimulate similar meanings. Communication between two people is more likely to be productive when they share common meanings, beliefs, and a common language. Homophilous features it that the source and receiver use the same language and words. Due to this, they are able to understand the similar meaning. So, Reasons (R) are correct and (R) is the correct explanation of (A). Therefore, Both (A) and (R) are correct and (R) is the correct explanation of (A).